When the family business becomes a passion

The Canary Islands deserve it: private and exclusive routes by Jeep or minivan to go places in comfort that buses can’t reach.

Travel in comfort in small groups or in exclusivity: which would you prefer?

Our beginnings

Over three decades ago our founders, César Martín González and José Manuel Gómez Bermúdez, wanted to go beyond.

Go beyond the way people discovered their island, Tenerife. Beyond what they saw at the time: dozens of buses crammed with people filing towards the most well-known places on the island.

They had a different view of tourism. Visitors were coming and their island was getting to be more and more well-known, it was true... But in what way?

  • Then they had
    an idea.

As Canary Islanders they could reach any corner of their island if they had the right means of transport. They were able to see things along tracks through the Anaga forests or the remotest paths on the slopes of Mount Teide.

These were places that they could easily reach in their4x4 ATV..As soon as they realised that the vehicle was the key to making a difference, they thought of a name for the business.

Of all the names that they tossed around (and there were plenty), how about the name that was supposedly given to one of the Canary Islands in ancient times, where one of the founders grew up? And that’s how Tamarán was born.

Tamarán, 30 years travelling the islands

At the beginning only a few travellers were looking for “something more” during their visit to the islands.
Although they were few, their numbers began to grow. Because Tenerife has so much to see and now they could offer the chance to discover its secrets in comfort.

The next step was to track down one of Tamarán’s greatest strengths: its team of excellent, friendly drivers.

And now?



Something for everyone. Forests, volcanoes, viewpoints... What interests you the most?


Types of vehicle

4x4 Jeeps and minivans: comfort and unbeatable possibilities.


of customers are satisfied

Enjoying an experience like this is unique and Tamarán’s customers know that.



Tenerife led to La Gomera, and the others followed afterwards.

A family business that lives and works for a different type of tourism


Their explanations make sense of the experience. Available in several languages: Spanish, English, German, French, Italian, Dutch, Polish, Portuguese, and Swedish.

Between 6 and 8 passengers

We know that we shouldn’t base our growth on using bigger vehicles that can carry more passengers: your comfort comes first.

Alone or in company?

You’re in charge, so you decide whether to share the vehicle with other passengers or whether you’d prefer a totally exclusive excursion.

We pick you up

We collect you from your hotel (or nearby point) and take you back after the excursion.

Ready to join the adventure?